Lead generation for interior designers

Lead Generation for Interior Designers

How can you generate high quality leads for your interior design business ? What is the best lead generation strategy for interior designers ?

Having a solid marketing strategy is essential for all interior designers. You may have the best ideas and the best designs. However, if you are not able to reach potential clients, you will have a hard time getting new projects.

So what is the best strategy to generate leads for interior design businesses? Should you rely on word of mouth publicity ? Should you buy interior design leads from online websites ?

The answer is – Digital marketing for interior designers.

In the below article, we will show you how interior design specific digital marketing can give you a never ending flow of leads for your business.

Digital marketing or online marketing is all about building your brand online. Potential customers are searching for interior designers on search engines like Google. They look for designs on instagram profiles. They read reviews on review websites.

That’s where you need to be. Online marketing is all about being in the right place when your potential clients are looking for you. Its about showing them your best designs on Social media sites like Instagram, Pinterest etc. Its also about getting good reviews and testimonials on review websites.

You can classify online lead generation for interior designers into three major steps.

  • SEO – Search Engine Optimisation
  • Social Media Marketing
  • Reviews and Local Listings

We will take a look at all of these 3 methods and how it can benefit your business. We will also show you how we can help you with these methods.

SEO for Interior Design

Search engine optimisation (SEO) is the process of ranking your websites on the first page of search engines such as Google. For Eg: When potential customers are looking for an Interior designer, they are most likely to search on Google using search terms like – Interior designers in (Your city) or best interior designers in (Your city).

If your website is ranking on the first 3 positions on Google, these potential customers are likely to visit your websites. Once they are on your website, if they like your portfolio, they are likely to call/E Mail you.

How powerful is SEO for interior design ?

You can easily find the exact search volume for specific search terms using tools like Google Ads. For example if you are based in New York and want to find out how many people are searching for “Interior designers in New York” on Google, you can easily find the average monthly search volume on Google Ads.

As you can see from the below image, there are 1300 people looking for Interior designers in New York per month.

Interior design leads

So 1300 potential customers per month if you are based in New York.

These 1300 potential customers will visit your website only if your website is on the top 3 positions of Google because nobody goes to the second page of Google.

If 1000 people visit your website per month, maybe a 100 of them will get in touch with you (Call/E Mail/Contact forms). So that is 100 leads per month only if you can make your website rank on the top 3 positions of Google.

Given below are the average monthly search volumes on Google for some of the major cities in the world.

Interior designers in Melbourne – 2400
Interior designers in Sydney – 2400
Interior designers in Brisbane – 1600
Interior designers in London – 4400
Interior designers in Manchester
Interior designers in Mumbai – 6600
Interior designers in Bangalore – 12000
Interior designers in Delhi – 5400
Interior designers in Los Angeles – 1600
Interior designers in Chicago – 1900
Interior designers in Houston – 1300

If you want to know what is the exact search volume for your city, you can contact us using the contact form given below.

So that is how powerful SEO is for interior design. The basic idea is to increase your visibility for clients looking for interior designers. You can generate hundreds of leads per month through SEO. Even smaller cities and suburbs too have some search volumes. You can target leads from particular suburbs too. Even if you do not have a website, there is nothing to worry. You can get a free website as a part of our plan which we will discuss later.

Social Media Marketing for Interior Design

As we discussed above, SEO can be very powerful to draw potential clients to your website. However, once these visitors land on your website, they will usually check out your portfolio and designs on your website and social media profiles like Instagram and Pinterest before deciding to work with you.

That is why its important to have a good presence on Social media platforms such as Instagram, Facebook, Pinterest etc. Youtube also is a great lead magnet if you have videos of your projects.

Some of the famous interior designers on Instagram have up to a million followers.

Instagram lead generation for interior designers

You also need to use the right #hashtags on social media to generate more views for your projects.

Interior design hashtags on instagram

You don’t really need to do all of this by yourself. Social media marketing is also covered in our plan along with SEO. All you need is images and videos of your completed projects. We can handle the rest for you. Even if you don’t have a big enough portfolio, we will help you build up your online presence.

Online Review Websites

You also need to build up a good Online reputation through Online review websites, Google reviews, Yelp Reviews etc.

You can also buy interior design leads from these online review websites. A good example of an online review website for Interior designers is Houzz.com. If more customers post good reviews about your website, it adds to your online reputation.

We also have a review section on our website for different cities where we can review your website. See the below article for Brisbane location. We have similar review articles for all major cities in the world. You can get a lot of good leads from these review pages if your business is listed there.

Interior design lead generation through review websites

So these are the top 3 online lead generation strategies for interior designers.

If you can focus on these 3 simple strategies, you can develop a very high quality lead generation strategy over a few months. If you can put in the work consistently for 3-4 months, your phone will never stop ringing and you will have a constant flow of leads.

How we help ?

Interior designers may not always have the technical expertise or the time needed to plan and execute an online marketing strategy like the one mentioned in this article. That is where we can help.

We have been providing online marketing support for interior designers for the past several years. Since we specialize in interior design and Architecture, we are already familiar with the strategies that work best for interior designers.

Our lead generation plan includes the following.

  • Free website – Content to be provided
  • Search Engine Optimisation
  • Social Media Marketing – Images to be provided
  • Review on our website

You can also buy the leads generated on our website at a fixed price.

Pricing – The pricing will be on a case by case basis depending on your location, how big is the keyword search volume, what are your services etc.

We have clients who spend 300$ per month on our services and in return convert projects worth thousands of dollars with the leads they get. Since the margins are high in interior design, you can easily cover your investment on marketing with just one project. So you can calculate what kind of return on investment you can get with 100-1000 visitors per month on your website.

If you would like to know more about our services, please feel free to contact us using the contact form given below. You can also E Mail us at admin@bareshellestates.com